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The North County Transit District's (NCTD) budget has finally caught up with them and cuts in service will continue. That doesn't stop the NCTD from paying to run advertisements in local papers to celebrate the Sprinter's one year anniversary.
The ad is directed at transit riders. Why not just post the announcement on buses and trains?
NCT Sprinter completes inaugural year on Monday: Ridership counts lag behind projections
When the Sprinter light rail line reaches its first birthday Monday, it will have carried about 1 million fewer passengers than transit officials initially projected.
The shortfall means ridership revenue is likely to be at least $1 million below what North County Transit District officials hoped the train would bring in. Officials said last week they couldn't pinpoint an exact dollar amount, but that once discounts such as monthly passes are factored in, the district collects an average of $1.13 per rider...
RCSD NCTD Sprinter Anniversary Posted by: Jerome Stocks
Monday, March 9 marks one year since the SPRINTER opened its doors to the public, and what a year it has been! Ridership on NCTD vehicles continues to grow...
See Also: Rider Rants the Sprinter